Symbolic Rep Identity Standards

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Introduction:

           This document is created to show our logos, colors, bad use of logos, cards, letterhead, and envelopes. Our logos are well thought out and deliver an appealing, tough looking, message, that we make the coolest custom hot rods.

 

      Typography:

               Symbolic Rep uses Arial font size 15 for text and Ariel size 20 for subheadings, we also italicize the subheadings. For headings Symbolic Rep uses Kozuka Mincho Pro H size 26.

        Colors:

         Symbolic Rep's official colors are symbolic red, white, grey, and black.

                                            Symbolic Red      

                                                  R: 255

                                                  G: 24

                                                  B: 7

 

        Logos:

             Constant use of our logo is our way of getting our name,our brand, and our work out into the world. We use two primary logos figure one is our primary logo and can have a grey, white, or red background. Figure two is another logo that is commonly used on some custom hot rods that have a different style and go better with second logo. Figure two can also have a white or gray background

       

 

 

                     

              Figure 1                                             Figure 2

 

     

 

 

 

Bad use of logos:

        Here are some examples of incorrect logos. Also any other colors besides symbolic red, white, black, or grey are bad usage of our logos.

 

 

 

 

 

 

 

 

Business Card, Letterhead, Envelope:


 

 

   

Find more information at SymbolicRep.com

Conclusion:

Now you know about our identity standards and our logos. You are able to distinguish between acceptable logos and unacceptable logos.